50 years of criminology research establishes one consistent finding: visible surveillance deters opportunistic crime before it occurs. Eyezee is the first product built on that principle — not to record what happened, but to prevent it.
"The certainty of being seen is more powerful than the certainty of punishment." — adapted from Beccaria, 1764. Confirmed by controlled studies, 2022.
For millions of women and children, the threat of assault doesn't begin when something happens — it begins the moment they step outside alone. The behavioral impact of that fear — routes avoided, activities forgone, freedoms surrendered — is measurable, pervasive, and entirely unaddressed by existing products.
Personal alarms, safety apps, location sharing, emergency buttons — all of these products assume a threat has already materialized. None of them deter. None of them prevent. They help with the aftermath, or they help someone find you. That is not safety. That is documentation of harm.
The foundational insight of rational choice criminology is that most opportunistic offenders perform a rapid cost-benefit assessment before acting. The three key variables are: perceived probability of detection, perceived severity of consequence, and perceived vulnerability of the target. Eyezee directly addresses all three simultaneously.
Fixed surveillance cameras create deterrence for their coverage area. Street lights create deterrence in their radius. Eyezee creates deterrence wherever she goes — a personal, mobile bubble of perceived observation that moves with the individual and cannot be avoided by route selection.
Eyezee is designed for opportunistic street crime — the dominant category of personal assault, and the category most responsive to deterrence. It is not designed for targeted threats, organized crime, or adversaries who have specifically identified the user. We state this plainly because credibility matters more to us than marketing.
The Eyezee white paper compiles the primary sources behind every statistic on this page — peer-reviewed studies, government datasets, and controlled trials spanning 50 years of criminology research.